About

Meet Heather

Joyful travel content from Michigan and beyond

Her story

Behind the postcards

Heather is a Michigan-based adventurer who shares the colorful side of travel: bright beaches, sunflower farms, kayak mornings and walkable city weekends across the United States.

Every post is shot on location, in her own voice, for an audience of women aged 35 to 54 who follow her for the joy of the place, not the price tag.

Home base: Michigan. Creating on Instagram since 2016.

The content promise

  • Colorful spots in Michigan and beyond
  • Reels and photo carousels, shot on location
  • Story highlights for every destination
  • Honest, first-person recommendations

Why a small creator?

Followers who actually book the trip

Women 35 to 54

82% women, two thirds aged 35 to 54: the people who plan the family trip and book the room.

Real conversations

Comments and DMs get a personal answer, including questions about your property.

Content you can reuse

Photos and video licensed for your own organic channels, 90 days included, extended rights available.

Let's make a postcard together

Get in touch