By the numbers
An audience that shows up
2,839
Instagram followers
9.9%
Engagement rate by reach
21.9K
Views in 90 days, 68% from Reels
11.9K
Accounts reached, 54% of views from non-followers
Followers: 83% women, 65% aged 35 to 54
25 to 34: 22% · 35 to 44: 42% · 45 to 54: 23% · 55 and up: 11%
Top locations
62% United States · New York · Chicago · Los Angeles · Detroit
All figures from Instagram Insights, 90 days to 25 September 2026. Engagement rate = interactions (1,176) divided by accounts reached (11,917).
Why a small creator?
Followers who actually book the trip
Women 35 to 54
82% women, two thirds aged 35 to 54: the people who plan the family trip and book the room.
Real conversations
Comments and DMs get a personal answer, including questions about your property.
Content you can reuse
Photos and video licensed for your own organic channels, 90 days included, extended rights available.
Partnerships
How we work together
Hotels and resorts
Heather delivers
- Stay-long Story coverage, tagged
- One Reel: room, view, best moment
- Carousel plus a saved highlight
You provide
- Hosted stay, 2 nights
- Creator fee per the package
Luggage and travel gear
Heather delivers
- Product in real use across a trip
- Packing and airport Reel
- Honest review in the caption
You provide
- Product, gifted, no return
- Creator fee per the package
Destinations and attractions
Heather delivers
- Itinerary-style day-out Reel
- Seasonal feature, location tagged
- Cross-post rights for visitor accounts
You provide
- Admission, meals, local access
- Creator fee per the package
Every partnership is disclosed with #ad or the paid-partnership label.
Packages
Pick a postcard
| Package | Includes | Usage rights | Rate |
|---|---|---|---|
| The Postcard | 1 Reel + 3 Stories with tag and link | Organic only | Negotiable |
| Weekend Stay | 2 Reels + 1 carousel + full-stay Stories + saved highlight | 90 days | Negotiable |
| Gear on the Road | Product in 1 Reel + 1 carousel + Stories across one trip, review in caption | 90 days | Negotiable |
| Season Pass | Weekend Stay package, three times across one year | 12 months | Negotiable |
| Custom | Built around your campaign: any mix of Reels, carousels, Stories and photo delivery | Custom | Negotiable |
Add-ons
Extended usage rights · category exclusivity · giveaway hosting · raw photo delivery
Hosted stays
Complimentary stays and product gifting are welcome and priced separately from paid deliverables.
Rates quoted per brief. Hosted stays and product are priced separately from paid deliverables.
The fine print
How every partnership runs
- Not an offer. Packages and rates are indicative and confirmed in a written agreement for each campaign.
- No guaranteed results. Figures on this site are historical Instagram Insights, not a promise of views, reach or bookings.
- Content ownership. Heather retains copyright. Partners receive a license, with scope and term set in the agreement.
- Disclosure. Sponsored content carries Instagram's Paid partnership label and #ad, per FTC Endorsement Guides.
- Editorial independence. Opinions are her own. She will not feature a product or property she cannot honestly recommend.
- Approvals and timing. One round of revisions included. Delivery dates are set in the agreement, weather and travel disruption excepted.